Growth hacking

Bronson is the man, need I say more...

Live 12-20! AMA with Jeff Chang, Growth Tech Lead at Pinterest, Startup growth advisor

Jeff @JeffGrowthEng is an expert on growing startup userbases using various strategies such as SEO, paid, conversions, referrals, mobile acquisition, and more. Over the past few years, he has contributed some of the biggest wins on Pinterest's path to 200MM+ MAU. He also is a growth advisor to a few...

How we went from 0 to 10,000 customers in 1 year

New Year is a great time to ruminate on your past decisions. Freshchat is growing at a breakneck speed and taking the live chat industry by storm. But in hindsight, we didn’t see so much coming our way—definitely not so soon. Looking back, it feels like the seemingly dangerous decisions...

Live 12-13th! AMA with Jason VandeBoom, Founder and CEO, ActiveCampaign

Jason VandeBoom is the Founder and CEO of ActiveCampaign, a sales and marketing automation platform that enables small businesses around the world to meaningfully connect and engage with their customers. Jason founded the company in 2003 with the principle belief that all businesses need, and deserve, effective solutions to connect...

How UptimeRobot grew from 0 -> 600,000 users - a case study

Meet Umut Muhaddisoğlu, the co-founder of UptimeRobot, the world’s largest uptime monitoring service.

He founded and grew his company from a small side project to a service with more than 600,000 users over the course of 6 years.

It’s an incredible story.

I sat down with Omer to get an...

The ‘Four-wheel’ strategy that helped brands such as Netflix become better at listening.

Recently, a colleague and I had a conversation around our favorite topic, something that our product, Freshchat, embodies—customer engagement. We spoke about how much our engagement strategies have evolved in recent times, especially once we started incorporating listening as a primary step in our marketing and engagement strategy.

Did you...

7 lessons learned as the co-founder of a €15M+ SaaS startup

One of Hotjar’s co-founders, Marc von Brockdorff, shares some of the biggest lessons he’s learned while growing a startup from beta to €15M+ ARR in less than four years.

Security for Smart Home Devices

A proliferation of devices brings new security concerns near the holidays

From proof of payment to upsell opportunity: The history of eCommerce receipt emails

Let’s take a look at how eCommerce receipt emails got their start and how the shift from routine business transactions to personalized interactions gave companies a way to better connect with their customers.

13 Important Sales Metrics and When to Use Them

There’s no doubt that science is inundating sales, driving sales managers and sales reps alike to pay closer attention to key performance indicators (KPIs) than ever before. Tracking the right data incentivizes sales teams to consistently hit their targets.

While being metric-driven may be top of mind, there are so...

How Sketch Took on Adobe by Making a Faster, Leaner, Cheaper Image Editor

Pieter Omvlee didn’t set out to create a “Photoshop” killer app but ended up solving many of the problems faced by web and app designers—a process that began by seeking to eliminate the bloat that plagues many industry-standard software tools even today.